Methodology: the 77 checks

Professional and Premium audits run all 77 checks below. Each one is marked Pass, Comment (needs attention) or Not tested, with a reason. Essentials runs about 40 of the automated checks.

Tools

Lighthouse (mobile and desktop lab runs), axe-core accessibility engine, Playwright browser tests, our link crawler (every internal and external link), HTTP header and TLS inspection, sitemap and robots analysis, schema.org validation, and AI-assistant query runs (ChatGPT, Gemini, Perplexity, Claude).

Content review: five dimensions

Every audit also reviews your words and layout against five dimensions: Readability (reading grade, sentence and paragraph length, scannability, active voice, jargon, link text), Logic and flow (does each page say what it is, why it matters and what to do next; supported claims; one primary call to action; visitor tasks in three clicks or fewer), Consistency (names, terminology, capitalization, formats, button labels, facts and freshness, with a term inventory), Vocabulary and voice (the reader's words, buzzwords, voice against your brand words, we/you balance, spelling and grammar) and Presentation and visual design (hierarchy, headings, contrast, text size, line length, tap targets, alt text, calls to action, responsive layout at phone, tablet and desktop widths). Depth by tier: free check-up, one sentence per dimension for the homepage; Essentials, a paragraph per dimension across 5 pages; Professional, detailed findings across up to 10 pages plus a term inventory and every typo logged; Premium adds recommendations for each dimension. The content review checks that facts are consistent, not that they are true, and it is not a formal WCAG audit.

Limits

We test only public pages. We never submit forms or log in. Lab speed tests can differ from real-user data. Ratings are our professional judgment based on measured evidence. This is not a legal or ADA certification.

Site hygiene & content (5)

Legacy / draft pages unpublished
No demo or placeholder content
Copyright year current
404 page returns HTTP 404
Spelling & typos

Forms & calls to action (6)

Form fields labeled
Spam protection usable
Form submits & delivers
Privacy notice at form
Primary contact CTA above the fold
Contact option in header

Performance (10)

PageSpeed Insights API
Real-user (CrUX) field data
Lighthouse performance (mobile)
LCP ≤ 2.5 s (mobile)
CLS ≤ 0.1
Total blocking time
Server response (TTFB)
Text compression
Images optimized
Static asset caching

Mobile (4)

Viewport meta present
Zoom allowed
No horizontal scroll
Mobile navigation

Accessibility (9)

Automated scan (axe-core 4.14, Lighthouse)
Language attribute
Color contrast
Image alt text
One H1 per page
Heading order
Landmarks
Keyboard-reachable links
Screen-reader walkthrough

On-page SEO (9)

Unique titles & descriptions
Title length
Canonical tags
robots.txt
XML sitemap
Structured data
Open Graph / Twitter tags
Archives noindexed
Spanish / hreflang

Local & AI search (6)

Consistent name, address, phone
Local business schema
Google Business Profile
FAQ content
AI crawlers allowed
llms.txt

Security (8)

HTTPS certificate
No mixed content
Security headers
User enumeration blocked
XML-RPC disabled
readme / directory listing blocked
Related domain up to date
Email authentication

Analytics & legal (5)

Analytics installed
Conversion tracking
Search Console / Bing verification
Privacy policy
Cookie disclosure

Content & brand (6)

Clear audience
Distinct value proposition in hero
Services & deliverables explained
Credentials & trust signals
Testimonials
Brand consistency